Aperto One are a key partner to Barclays, acting as an integrated extension to our internal media team. Over the last twelve months, we have employed the capability and subject matter expertise within AO to assist Barclays in building best in class media partnerships with our agencies. From contractual development through to performance reward and recognition, Aperto One have been at the core of developing and applying industry-leading standards.
Both their relationships within the media industry, and breadth of knowledge from media trading and buying to on-boarding, make them a highly recommended partner for anyone looking to build smart, transparent and above all rewarding, partnerships.
“Scott and his team at Aperto have been quick to understand what lies at the heart of partnership today between clients and their agencies in the modern media landscape. They operate as an integral part of the clients team, and are distinctive in the market for combining an understanding of clients future requirements with the real technicalities of the modern media and data landscape. Their proposition is built around the opportunity for clients and agencies to forge trusted and open partnerships.
At the start of the process this begins with establishing the right principles for future success and it concludes with ensuring the performance of that partnership is measurable. In my experience, Scott very much respects both his clients but also all agencies in the pitch process. His focus is on getting the very best outcome for the brands he works with, but in my personal experience he did so with the full respect of all the agencies in the process who I think would all walk away from the pitch – regardless of the outcome – saying it was incredibly well run and Scott’s technical knowledge invaluable at multiple points along the way.”
Oracle has a diverse and broad network of clients across four continents with a complex scope of work and Aperto One provided us with the depth of knowledge and consultancy expertise we needed to build the right agency partnership. Following a detailed review and extensive brief, we now have an agency partner built on trust, transparency and flexibility to take us into the future.
Sara Currie - Senior Director, Global Media & Search, Oracle
Agency Management, Paid Search & Programmatic, EMEA & JAPAC
Aperto One worked with us to solve the complex challenge of tackling 21 different countries, with 22 different incumbent media agency accounts and each with multiple brands. The end solution is a consolidated agency framework that has delivered significant cost savings and harmonisation in tools, technology and talent across our entire European operation. The team at Aperto One are absolute experts in this space and always delivered any aspect of the project at a high quality, on time and with professionalism. The Aperto One team often went above and beyond the call of duty to overcome any speed bumps that such a complex project inevitably creates. I would recommend them to any client looking to review their media agency landscape.
Henry Wisdom, Group Procurement Category Manager,
Instersnack Marketing Services